Tomahawk

Micro-Star International (MSI)

If you know the Tomahawk B450, you’ll know it packs powerful streaming performance in one sleek package. To take the viewer through motherboard’s full capabilities, we rocked the concept of a stylised ‘Dragon Tail’ spaceship inspired from the MSI logo—exploring the wild ride journey of a deconstructed motherboard with glowing circuitry, quick pan and tilt transitions, along with a variety of sleek camera movements.

 

In numbers

Facebook & Instagram: 9.5K

Client
BWIN

Production
Top Cut Modiano

Agency
Frank & Fame

Direction
YETI Pictures

Creative Director
Zhang Long Fei

 

Producer
Kacey Sim

Art Direction
YETI Pictures, Clarice Woon, Sarah Wang, Zhang Long Fei

Designers
Sarah Wang, Joanne Lin, Clarice Woon

2D Animators
Sarah Wang , Joanne Lin, Choo Hui Xuan, Chintana Lee, Lam Guan Wah, Clarice Woon, Lim Xin Qian, José Luis Rosada, Bonkers Animation Studio, Juan Harte

3D Animators
YETI Pictures, Sarah Wang, Lim Xin Qiang, Stacey Cobrador

Additional Text Design & Animation
Till Noon

Music & Sound Design
Bounce