Mamba Hyperflux

Razer

We were challenged to present Razer’s all-new Hyperflux Wireless Power technology, introduced in a wireless mouse and mat combo. To put a fresh spin on the brand’s traditional CGI/3D content, we pitched our own reinvented concept art, animating our own Mamba snake and demonstrating its fierce prowess in skilfully avoiding connection disruptors. We believe we nailed the fearless Razer Mamba—showcasing its superior signal strength and advanced wireless technology.

 

In numbers

YouTube: 207K

Facebook: 131K views & 622 shares

Client
BWIN

Production
Top Cut Modiano

Agency
Frank & Fame

Direction
YETI Pictures

Creative Director
Zhang Long Fei

 

Producer
Kacey Sim

Art Direction
YETI Pictures, Clarice Woon, Sarah Wang, Zhang Long Fei

Designers
Sarah Wang, Joanne Lin, Clarice Woon

2D Animators
Sarah Wang , Joanne Lin, Choo Hui Xuan, Chintana Lee, Lam Guan Wah, Clarice Woon, Lim Xin Qian, José Luis Rosada, Bonkers Animation Studio, Juan Harte

3D Animators
YETI Pictures, Sarah Wang, Lim Xin Qiang, Stacey Cobrador

Additional Text Design & Animation
Till Noon

Music & Sound Design
Bounce