Making Banking Joyful

DBS Bank

In an industry that’s ever-involving and incredibly transactional, it’s easy to overlook the crucial need to express joy. For DBS Bank, we used clean shapes and smooth transitions to convey simplicity and heart, even in the increasingly digital life we live in. The result? A thoughtfully-crafted evergreen reminder to always add a personal touch to every customer experience, and push your limits of performance.

Client
BWIN

Production
Top Cut Modiano

Agency
Frank & Fame

Direction
YETI Pictures

Creative Director
Zhang Long Fei

 

Producer
Kacey Sim

Art Direction
YETI Pictures, Clarice Woon, Sarah Wang, Zhang Long Fei

Designers
Sarah Wang, Joanne Lin, Clarice Woon

2D Animators
Sarah Wang , Joanne Lin, Choo Hui Xuan, Chintana Lee, Lam Guan Wah, Clarice Woon, Lim Xin Qian, José Luis Rosada, Bonkers Animation Studio, Juan Harte

3D Animators
YETI Pictures, Sarah Wang, Lim Xin Qiang, Stacey Cobrador

Additional Text Design & Animation
Till Noon

Music & Sound Design
Bounce