Boring Works
AIA
We crave a good paradox. And we’re always up to challenge the status quo. When tasked to ideate for AIA’s ‘Get Boring’ campaign, we decided to do away with anything too elaborate and let the brand shine with charismatic confidence—which manifested in a typography video that played to the campaign’s strength of being simple, yet unabashedly strong.
In numbers
YouTube: 265K
Facebook: 74K
Client
BWIN
Production
Top Cut Modiano
Agency
Frank & Fame
Direction
YETI Pictures
Creative Director
Zhang Long Fei
Producer
Kacey Sim
Art Direction
YETI Pictures, Clarice Woon, Sarah Wang, Zhang Long Fei
Designers
Sarah Wang, Joanne Lin, Clarice Woon
2D Animators
Sarah Wang , Joanne Lin, Choo Hui Xuan, Chintana Lee, Lam Guan Wah, Clarice Woon, Lim Xin Qian, José Luis Rosada, Bonkers Animation Studio, Juan Harte
3D Animators
YETI Pictures, Sarah Wang, Lim Xin Qiang, Stacey Cobrador
Additional Text Design & Animation
Till Noon
Music & Sound Design
Bounce