We crave a good paradox. And we’re always up to challenge the status quo. When tasked to ideate for AIA’s ‘Get Boring’ campaign, we decided to do away with anything too elaborate and let the brand shine with charismatic confidence—which manifested in a typography video that played to the campaign’s strength of being simple, yet unabashedly strong.
Top Cut Modiano
Frank & Fame
Zhang Long Fei
YETI Pictures, Clarice Woon, Sarah Wang, Zhang Long Fei
Sarah Wang, Joanne Lin, Clarice Woon
Sarah Wang , Joanne Lin, Choo Hui Xuan, Chintana Lee, Lam Guan Wah, Clarice Woon, Lim Xin Qian, José Luis Rosada, Bonkers Animation Studio, Juan Harte
YETI Pictures, Sarah Wang, Lim Xin Qiang, Stacey Cobrador
Additional Text Design & Animation
Music & Sound Design
Copyright © 2015-2021. All rights reserved.