Boring Works

AIA

We crave a good paradox. And we’re always up to challenge the status quo. When tasked to ideate for AIA’s ‘Get Boring’ campaign, we decided to do away with anything too elaborate and let the brand shine with charismatic confidence—which manifested in a typography video that played to the campaign’s strength of being simple, yet unabashedly strong.

 

In numbers

YouTube: 265K

Facebook: 74K

Client
BWIN

Production
Top Cut Modiano

Agency
Frank & Fame

Direction
YETI Pictures

Creative Director
Zhang Long Fei

 

Producer
Kacey Sim

Art Direction
YETI Pictures, Clarice Woon, Sarah Wang, Zhang Long Fei

Designers
Sarah Wang, Joanne Lin, Clarice Woon

2D Animators
Sarah Wang , Joanne Lin, Choo Hui Xuan, Chintana Lee, Lam Guan Wah, Clarice Woon, Lim Xin Qian, José Luis Rosada, Bonkers Animation Studio, Juan Harte

3D Animators
YETI Pictures, Sarah Wang, Lim Xin Qiang, Stacey Cobrador

Additional Text Design & Animation
Till Noon

Music & Sound Design
Bounce