You’ve seen the video together with bits and pieces of our behind-the-scenes on our social media as well as @tellyouchildren’s social media page. But we know, those aren’t enough to satisfy your insatiable sense of curiosity about this piece. So read on as we bring you through the entire process from start to finish.
Initial ideas from TYC:
The collaboration came after a phone call from our friends over at TYC back in July this year. They wanted to work together on an animation that they could use as part of their creative pitch to Nike. We were excited, to say the least.
Here’s a video that we did with TYC a while back:
Following the initial phone call, we took some time to dig and research on the Nike Huarache. That’s when we found out that the Nike Huarache almost missed its chance to make the waves that it’s making today if not for one disobedient product manager - Tom Hartge. Read more about it here.
We took bits and pieces from the exciting history of the great Nike Huarache to build this animation.
From the place of which the first 5000 pairs of illegally produced Nike Huarache was sold - The New York City (NYC), Marathon came the NYC skyline.
Colour variations by Denise from TYC:
With those inspirations in our heads, we decided to go crazy with the “characters” or people who wore the first 5000 pairs of Huaraches. The diversity in the characters helped enforced Nike’s belief in adversity, inclusivity, and equality - with one Huarache shoe uniting them all.
72 characters in total make up the 6s animation with 36 characters going to TYC and 36 characters coming to us. And this… we will not lie… was the best part.
Each one of us designed a minimum of 4 characters. But as we went on, all of us realized how much fun it was, and by the end of it, everyone was fighting for the leftover characters. Without further ado, we present to you the wacky work by each of the designers.
Disclaimer: Under no circumstances shall the studio be liable for any damages or emotional repercussions experienced by the viewers of the following content. WARNING: Not for the weak-hearted, proceed at your own risk.
In no order of merit…
Some of TYC’s:
As you can see, we literally went mental with the characters. No, we are not deranged or demented - it was all in the name of fun and going with our creative juju.
Following the madness, we put together the final pieces of the animation on After Effects.
We warped the road and the NYC skyline, put in the bizarre characters and voila!
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