RAZER VIPER 8K HZ HYPER POLLING TECHNOLOGY

Razer Inc.

When our friends at Razer tasked us to create a video for their latest gaming mouse, we had to make it epic. Equipped with their cutting-edge Hyperpolling technology, this mouse would enable PC gamers to enjoy their most responsive gaming experience yet. But with terms like “input latency”, “polling rates”, and “optical switches” – we knew our biggest challenge was going to be turning complex mechanical concepts into simple, yet descriptive visuals.

Armed with sleek 3D visuals, along with fluid and illustrative UI designs – we managed to translate even the most technical specs into intuitive visual concepts. Have a product that you just can’t put into words? Let our work do the talking for you.
 

In numbers
YouTube: 80K
Facebook & Vimeo: 11K

Client
Razer Inc.

 

Production
Genesis Motion Design

 

Creative Director
Benjamin Ang

 

Producer
Kacey Sim

Motion Lead
Stacey Cobrador

Designers
Stacey Cobrador, Muhammad Khairil bin Abdul Malik, See Wen Hui, Bryan Sim

Animators
Stacey Cobrador, Muhammad Khairil bin Abdul Malik, See Wen Hui

 

Music & Sound Design
Fuse Adventures In Audio