#POSEOFFCHALLENGE

LEGO x Adidas

Given the task to create something funky, cool and undeniably fun, this project with Lego is what dreams are made of.  Starting with just loose Lego pieces, we combined stop motion photography and cute sketch animations to create a video that not just looked great, but effectively showcased the product and the video’s CTA. And yes, we built the shoe from scratch too!

Client
LEGO

Creative Direction
Benjamin Ang

Producer
Chua Chen Wei

Art Direction
See Wen Hui

 

Designer & Animator
See Wen Hui