LEGO x Adidas

Given the task to create something funky, cool and undeniably fun, this project with Lego is what dreams are made of.  Starting with just loose Lego pieces, we combined stop motion photography and cute sketch animations to create a video that not just looked great, but effectively showcased the product and the video’s CTA. And yes, we built the shoe from scratch too!


Creative Direction
Benjamin Ang

Chua Chen Wei

Art Direction
See Wen Hui


Designer & Animator
See Wen Hui