Nothing like some good ol’ cell animation to bring out the element of childlike wonder.

The cell animated designs complemented the actions and words of the children in film, which aimed to help amplify the impact.

This promotional content went on to appear on national television.

Client: Tien Hsia
Project: Tien Hsia Opener
Year: 2016

Agency: Arkchetype Productions
Film by: Arkchetype Productions
Art Direction: Riduan Ali, Benjamin Ang
Design: Riduan Ali, Ian Chua, Joey Quat
Animation: Riduan Ali, Ian Chua, Joey Quat
Compositing: Riduan Ali

Project Credits