Client: Rolls-Royce Motorcars Singapore
Project: Bespoke VR Experience
Year: 2017


Rolls-Royce’s core concept focuses on its customisability and its ability to tailor each car to your personal needs and preferences. Hence, its tagline, Bespoke is Rolls-Royce.

A brand like this deserves nothing short of ingenuity, excellence and distinctiveness, which was the grounds of this entire project. A Virtual Reality (VR) experience crafted to perfection and distributed throughout all of Rolls-Royce’s showrooms in Singapore.

Together with Nanyang Polytechnic’s Motion Graphics and Broadcast Design (MGBD) and Visual Effects (VFX) students, we present Rolls-Royce’s Bespoke VR Experience.

Press Coverage:

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Press Conference/Showcase:

Project Credits:

Client: Rolls-Royce Motorcar Singapore
In collaboration with Nanyang Polytechnic (nyp.edu.sg)
Concept: Nanyang Polytechnic, Motion Graphics and Broadcast Design
Produced by: Genesis Motion Design (wearegenesis.tv)
Art Director: Benjamin Ang
Producer: Darren Shieh
Designers: Rachael Lum, Sarah Wang, Jake Hardiman, Benjamin Ang
Animators: Rachael Lum, Sarah Wang, Alvin Gunawan, Jake Hardiman
Compositing: Rachael Lum, Sarah Wang