Client: Razer
Project: Mamba Hyperflux and Firefly Hyperflux
Year: 2018

Overview:

Razer commissioned us to create a promotional video to explain the science behind their 'Hyperflux' technology - Razer’s proprietary Adaptive Frequency Technology (AFT) made for superior signal strength.

Our desire for deviation brought us an animate snake, some Glitch Explosions (yes, we coined it) and a tunnel vision look into the technological wonders of this very agile snake - the Razer Mamba Hyperflux.

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Credits:
Client: Razer (razer.com)
Produced by: Genesis Motion Design (wearegenesis.tv)
Conceptualisation: Rachael Lum, Rohan Lorenz, Benjamin Ang
Art Direction: Rachael Lum, Benjamin Ang
Producer: Darren Shieh
Designers: Rachael Lum, Rohan Lorenz, Sarah Wang, Natalie Ang, Muhammad Khairil bin Abdul Malik, Benjamin Ang
Animators: Rachael Lum, Rohan Lorenz, Sarah Wang, Natalie Ang, Jay Septimo, Muhammad Khairil bin Abdul Malik, Benjamin Ang
3D Shading/Texturing, Animation, Lighting and Rendering: Rachael Lum, Benjamin Ang
Compositing: Rachael Lum, Sarah Wang
Music: Fuse Adventures In Audio (fuseasia.com)

Project Credits: