Project: Mamba Hyperflux and Firefly Hyperflux
Razer commissioned Genesis Motion Design to create a promotional video to explain the science behind their 'Hyperflux' technology. The product uses Razer’s proprietary Adaptive Frequency Technology (AFT) for superior signal strength.
Razer has always been creating fully CGI/3D promotional content, and we wanted to stay away from that to give it an unexpected twist.
Our concept was to demonstrate the Razer Mamba Hyperflux capabilities with a stylized Mamba snake. Bringing it under attack through connection disruptions, 'Glitch Explosions' as a metaphor) and demonstrating the Razer Mamba Hyperflux's technological advancements and agility it brings.