Project: Mamba Hyperflux and Firefly Hyperflux
Razer commissioned us to create a promotional video to explain the science behind their 'Hyperflux' technology - Razer’s proprietary Adaptive Frequency Technology (AFT) made for superior signal strength.
Razer has always been creating fully CGI/3D promotional content, and we wanted to stay away from that to give it an unexpected twist.
Our concept was to demonstrate the Razer Mamba Hyperflux's capabilities with a stylized Mamba snake set in a threatful situation.
Using 'Glitch Explosions' as a metaphor for connection disruptions, we symbolically displayed the agility and technological qualities of the Razer Mamba Hyperflux as it skilfully manoeuvres through imminent dangers.