Razer Mamba Hyperflux

Client: Razer
Project: Mamba Hyperflux and Firefly Hyperflux
Year: 2018

Overview:

Razer commissioned Genesis Motion Design to create a promotional video to explain the science behind their 'Hyperflux' technology. The product uses Razer’s proprietary Adaptive Frequency Technology (AFT) for superior signal strength.

Razer has always been creating fully CGI/3D promotional content, and we wanted to stay away from that to give it an unexpected twist.

Our concept was to demonstrate the Razer Mamba Hyperflux capabilities with a stylized Mamba snake. Bringing it under attack through connection disruptions, 'Glitch Explosions' as a metaphor) and demonstrating the Razer Mamba Hyperflux's technological advancements and agility it brings.


Credits:
Client: Razer (razer.com)
Produced by: Genesis Motion Design (wearegenesis.tv)
Conceptualisation: Rachael Lum, Rohan Lorenz, Benjamin Ang
Art Direction: Rachael Lum, Benjamin Ang
Producer: Darren Shieh
Designers: Rachael Lum, Rohan Lorenz, Sarah Wang, Natalie Ang, Muhammad Khairil bin Abdul Malik, Benjamin Ang
Animators: Rachael Lum, Rohan Lorenz, Sarah Wang, Natalie Ang, Jay Septimo, Muhammad Khairil bin Abdul Malik, Benjamin Ang
3D Shading/Texturing, Animation, Lighting and Rendering: Rachael Lum, Benjamin Ang
Compositing: Rachael Lum, Sarah Wang
Music: Fuse Adventures In Audio (fuseasia.com)

Project Credits: