In this content saturated era where apps are trying to beat apps and brands are trying to beat brands in creating better, immersive experiences, it’s important to stay in the know and on top of things. Today, we’ll be serving you a nugget of information, or four nuggets of information that may help you in the probable and near future. But before we move on, we have to learn about the forms of media that is dominating our world now. So, what is animation, motion design, augmented reality and virtual reality exactly?
Animation deals with characters, a proper storyline with beginning, climax and ending, like Disney movies. Ideas and information are communicated through the animation of illustrations (i.e. characters) which helps bring the characters to life.
Unlike animation, motion design deals more with inanimate objects. It uses animation as a technique to give inanimate objects life through movement.
The two terms are often used interchangeably but there is a whole world of difference between the two. However, both of them run on the same visual rules and use similar softwares to achieve the desired result. You can say that these two art forms complement each other - but no, they are not the same.
Both of these art forms can work independently on their own, but they can also be applied and used for platforms such as AR and VR.
Augmented Reality (AR)
Imagine digital components such as computer generated graphics or images layered on top of the reality that is. Think Pokemon GO and Instagram Story/Snapchat filters. It is an overlay of digital enhancement atop the real world that seeks to enrich realistic experiences.
Virtual Reality (VR)
Virtual Reality is a computer-simulated re-creation of a real-life situation - an artificial environment. VR stimulates the user through visual and audio cues creating immersive and life-like experiences, all accomplished through the use of a VR headset. This technology has transformed industries like medicine, gaming and even the military.
Both of these technology serves to enhance the human experience but in different ways. AR builds on reality through the use of computer-generated components while VR creates a whole new reality.
With all of that being said, the marriage of art forms (i.e. Animation and Motion Design) together with platforms (i.e. AR or VR) is THE media and entertainment future that professionals and the public can look forward to. From printing presses, to radio stations, television to the world wide web, and now this. It’s crazy how much things have changed, but its crazier thinking about all the change that is to come.