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They’re on Youtube, Facebook and occasionally other media platforms - but not all marketers see the value in investing in video advertising. Here are 5 reasons why brands need to jump on the bandwagon now, and why video advertising is the next golden boy in the marketing world.
1. Educational and Entertaining
They always say that pictures speak a thousand words - so what about motion media with accompanying audio? Point made. The marriage of audio and visual cues are not only appealing to the senses, a well-executed project can effectively bring the message across as well. Explainer videos and How-to guides are great examples of how informative and entertaining videos can be.
2. Where Your Consumers Are
Whoever your target audience is, they are either on social media, or traditional media (TV) and video is the common denominator between these two mediums. More than 500 million hours of video are watched on Youtube every day and one-third of online activity is spent watching video.If you’re looking to reach out to offline audiences, the videos produced could easily be repurposed too.
3. Easily Consumable
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. With the current technological landscape, social media and all of its content - including videos - serve as a form of on-the-go and easily digestible entertainment for users.
4. Effective Marketing Tool
Videos are not only great for content marketing, but they serve great purposes in other forms of marketing as well, such as viral marketing, social media marketing and brand marketing - the list goes on. All the pros of video coupled with a good angle and direction may very well make videos one of the most effective marketing tool available.
5. Engaging and Interactive
People who don’t know well enough would think that videos are a form of passive media. Times are changing. With functions like “Swipe for more” on social media and the avenue of Augmented Reality (AR), Virtual Reality (VR) and Projection Mapping in video, turning passive viewers into engaged customers is no longer an issue.
If those 5 reasons are not enough, just know that Search Engines value video content. Do a quick search on Google for “on-ground activation” or “viral marketing campaigns”, videos are bound to appear in the top few organic search results. Don’t be a late-comer to the party. Much like any other form of media, videos are bound to evolve over the next few years, so keep up before it’s too late.