The successful, ongoing legacy of the Huarache can be directly attributed to a defiant act by one employee.

An underdog tale of ingenuity and grit, the concept for the Huaraches were initially pigeonholed as a failure due to a lack of interest from all sides.

Unapologetically, the wilful act and resourcefulness of one individual were what pushed it to market in the early 90s, and its humble offerings of 5000 unauthorised pairs were peddled at an unorthodox location, the New York City Marathon. Its early adopters were a core component of its success, soon becoming a worldwide phenomenon within a matter of months.

This indomitable spirit encapsulates the essence of the shoe, subsequently solidifying the silhouette’s magnitude amongst Nike’s pantheon of shoes.

A Genesis Motion Design and Tell Your Children collaboration.

Client

Nike

Creative Director(s)

Tell Your Children, Benjamin Ang

Producer(s)

Benjamin Ang

2D Designer(s)

Rachael Lum, Rohan Lorenz, Stacey Cobrador, Clarice Woon, Jolene Tan, Benjamin Ang, Tell Your Children