Life can be tough, but seek and you’ll find the help you need. From baby bonuses to housing grants, we illustrated a Singaporean family and how a variety of government schemes assist family members at different needs at every life stage. By breaking down ‘complicated’ concepts, we effectively conveyed the government’s efforts to over 4,000 viewers.


Prime Minister's Office Singapore


Little Red Ants Singapore

Agency Creative Director(s)

Poh Yan Zhao

Agency Project Manager(s)

Vinnie Quek

Agency Creative(s)

Ng Keyuan

2D Designer(s)

Keat Leong, Riduan Ali, Benjamin Ang

2D Animator(s)

Keat Leong, Riduan Ali, Benjamin Ang


Riduan Ali, Benjamin Ang