Life can be tough, but seek and you’ll find the help you need. From baby bonuses to housing grants, we illustrated a Singaporean family and how a variety of government schemes help to assist an individual at every life stage. By breaking down ‘complicated’ concepts, we effectively conveyed the government’s efforts in assisting Singaporeans grow and adapt through the years.


Prime Minister's Office Singapore


Little Red Ants Singapore

Agency Creative Director(s)

Poh Yan Zhao

Agency Project Manager(s)

Vinnie Quek

Agency Creative(s)

Ng Keyuan

2D Designer(s)

Keat Leong, Riduan Ali, Benjamin Ang

2D Animator(s)

Keat Leong, Riduan Ali, Benjamin Ang


Riduan Ali, Benjamin Ang