Since its inception, Great Eastern has strived to provide security and wellbeing to its people. We wanted to embody the same tenacity and tap on a creative way to instill the company’s rich heritage into more minds. This saw us joining forces with Trinax, a digital experiential company, to design a 360​° ​experiential journey. To push the boundaries of the experience, we took it upon ourselves to scan vintage photos from yesteryear and bring them back to life by animating the stills.​ The final exhibition will be displayed at the client’s showroom, allowing everyone to walk down memory lane and revel in ​powerful ​stories that span over a century.
Motion Graphics Installation Motion Graphics Activation Motion Graphics Event

Client

Great Eastern Singapore

Agency

Trinax

Agency Creative Director(s)

Joel Goh

Agency Project Manager(s)

Eugene Ho

Creative Director(s)

Zhang Long Fei

Producer(s)

Kacey Sim

2D Designer(s)

Joanne Lin, Sarah Wang

2D Animator(s)

Joanne Lin, Sarah Wang, Stacey Cobrador, Lim Xin Qiang

Compositor(s)

Joanne Lin, Sarah Wang