We crave a good paradox. And we’re always up to challenge the status quo. When tasked to ideate for AIA’s ‘Get Boring’ campaign, we decided to do away with anything too elaborate and let the brand shine with charismatic confidence—which manifested in a typography video that played to the campaign’s strength of being simple, yet unabashedly strong.​ It certainly proved successful, drawing 440,000 views across their social channels.

Client

AIA Singapore

Agency

Six Toes

Agency Creative Director(s)

Haydn

Agency Project Manager(s)

Sariyanti Sannie, Una Yoon

3D Designer(s)

Benjamin Ang

2D Designer(s)

Benjamin Ang

3D Animator(s)

Benjamin Ang

2D Animator(s)

Benjamin Ang

Music & Sound Design

Song Zu