In collaboration with Little Red Ants Singapore, we conceptualised an exciting multimedia project for McDonald’s. To birth the mystical adventures of two fishermen, we pushed ourselves to bring quirky ideas to fruition. From sketching fish to designing a sandwich island, we perfected the art of frame-by-frame execution (cel animation ⼿繪畫) to tantalise over 113,000 viewers on Facebook and YouTube. A truly smashing tale to ride on for years to come.
Mcdonald's

Client

Mcdonald's Singapore

Agency

DDB Singapore, Little Red Ants Singapore

Agency Creative Director(s)

Alex Teh

Agency Project Manager(s)

Yvonne Chong, Huiching Ng

Animation Director(s)

Jay Septimo

Producer(s)

Kacey Sim

2D Designer(s)

Clarice Woon, Jolene Tan, Stacey Cobrador, Joanne Lin

2D Animator(s)

Jay Septimo, Rachael Lum, Stacey Cobrador

Compositor(s)

Jay Septimo, Rachel Lum