Client: Rolls-Royce Motorcars Singapore
Project: Bespoke VR Experience
Year: 2017

Overview

Rolls-Royce core concept, focuses on its customisability and its ability to tailor each car to your personality and needs. Hence, its tagline, Bespoke is Rolls-Royce.

With the client openness to working with the latest technology, Virtual Reality (VR) was used to create an experience like no-other. These experiences will be distributed and used throughout all the Rolls-Royce showrooms in Singapore

We worked together with Rolls-Royce Motorcars Singapore, as well as, Nanyang Polytechnic's Motion Graphics and Broadcast Design (MGBD) and Visual Effects (VFX) students, to develop and improve the experience.

Press Coverage:
https://goo.gl/MPY6Au


Screenshots:

Press Conference/Showcase:


Project Credits:

Client: Rolls-Royce Motorcar Singapore
In collaboration with Nanyang Polytechnic (nyp.edu.sg)
Concept: Nanyang Polytechnic, Motion Graphics and Broadcast Design
Produced by: Genesis Motion Design (wearegenesis.tv)
Art Director: Benjamin Ang
Producer: Darren Shieh
Designers: Rachael Lum, Sarah Wang, Jake Hardiman, Benjamin Ang
Animators: Rachael Lum, Sarah Wang, Alvin Gunawan, Jake Hardiman
Compositing: Rachael Lum, Sarah Wang