We worked closely with PromaxBDA to conceptualise and brand their award show this year. Our team produced many different collaterals to provide them with consistent and significant content.
Project: PromaxBDA India Branding
Imagine the Impossible
AS TECHNOLOGY ADVANCES, WE TEND TO FEEL WE'RE AT THE PEAK OF WHAT WE DO. THIS IDEOLOGY OF A PEAK PREVENTS US FROM PUSHING THE QUALITY OF OUR WORK FURTHER, DRAWING A LINE AND PREVENTING WHAT WE'RE ACTUALLY CAPABLE OF.
IN THIS INDUSTRY, WE HAVE THE PLATFORM TO DISPLAY OUR CREATIVITY.
BUT INSTEAD OF DOING SO, WE POLLUTE IT WITH VISUAL AESTHETICS WITHOUT MEANING OR FORM, SETTLING DOWN FOR COMFORT INSTEAD OF PUSHING THE BOUNDARIES.
WE URGE YOU TO REKINDLE YOUR KICK-ASS ATTITUDE TO GO BEYOND THE LIMITS! WORKING AS A COLLECTIVE TO MERGE OUR CAPABILITIES, EXPAND OUR KNOWLEDGE, SHAPING UP OUR FUTURE WITH CREATIVITY TO REACH LIMITLESS POSSIBILITIES.
LET'S START INSPIRING INSTEAD.
BE BOLD. IMAGINE THE IMPOSSIBLE.
We initially pitched to PromaxBDA on an idea we developed, to re-imagine learning and reaching new heights.
As the event is held annually, we had to look at past concepts created and redefine a fresh new concept for the client.
The concept was not used, as they had told us that they did want require a theme for this year.
The clients mentioned to instead, focus on the two main events happening within PromaxBDA. These are the Boot Camp (small group workshops) and Master Class (main day conference). We then proceeded to brainstorm and created visual metaphors that best represents these events.
The chess pieces represents strategy and friendly competition. The chess pieces are designed to float around in harmony, signifying the willingness to come together and learn.
The head figure representing each and every one of the attendee. The coloured smoke that emerges from the head are represents the creativity from within.
The magnifying glass represents the focus on each of the workshops Boot Camp was created for.
Our deliverables for the event includes:
- Website banner
- Email flyers
- Post cards for invitation to the event
- Posters and banners for different locations and purposes on-site (welcoming, registration booth, Boot Camp, Master Class, lunch, networking drinks, sponsors acknowledgements, and a generic design)
- Display name cards on lanyard for attendees
- Event schedule for website and on lanyard for attendees
- Booklet for attendees
- Slates to be shown on projectors
- Stage design